Absolut... (Disclaimer: There's nothing I own here.Except my explanations...)

Absolut Vodka's campaigns are (I believe ) quite imaginative and elgant at the same time. All their ads have this..."Thing" that attracts people worldwide.

So,let me explain a few campaigns I find most interesting.

Absolut Clarity:- During some time, and due to the Afghanistan invasion, the Soviet Union was particularly unpopular in the States. This ad emphasized the fact that Absolut Vodka was a Sweedish product, not Russian.

Absolut phenomenon:

This ad was one of the first to be located on the magazines and newspapers, carefully located on two facing pages. The effect of it is absolutly (haha) awesome, I must say. And I bet you've seen something similar on almost every magazine.

Absolut cities: This is one of my favorite campaigns. The essence of it was to bring closer the American style and Absolut Vodka. It all started at California. Apparently, Absolut's sales were heating up there , and they decided they needed a campaign for L.A. The ad was such a success, the marketers of Absolut decided to make a series of campaigns, all related to cities...And of course, to whatever made these cities popular, or important. You can google it, if you're interested in this campaign.

Absolut cities: L.A., Manhattan, Chicago,San Francisco, New Orleans, D.C., Miami,Brooklyn, Hollywood, Boston, Louisville, Atlanta, St.Louis, Pittsburgh, Seattle, Nantucket.

Absolut European cities: Geneva,Athens, Venice,Berlin, Naples, Copenhagen,Paris,Brussels, Rome,Milan,Barcelona, Seville, Munich,Madrid, Amsterdam,Monte Carlo, Edinburgh, London, Lisbon,Vienna...

If you're interested in art,too...You might be interested in Absolut Art. This campaign started in 1985, and it consisted on hiring different artists in order to represent Absolut Vodka.My favourites "Absolute Warhol" by Andy Warhol. Then,there's "Absolut Impiglia","Absolute Tenneson" (this is rare, because ,generally, Absolut excluded people from their campaigns) by Joyce Tenneson. Then, there's Absolut Recycled and Absolut Rodrigue (with George Rodrigue's trademark blue dog).