Absolut... (Disclaimer: There's nothing I own here.Except my explanations...)

Absolut Vodka's campaigns are (I believe ) quite imaginative and elgant at the same time. All their ads have this..."Thing" that attracts people worldwide.

So,let me explain a few campaigns I find most interesting.

Absolut Clarity:- During some time, and due to the Afghanistan invasion, the Soviet Union was particularly unpopular in the States. This ad emphasized the fact that Absolut Vodka was a Sweedish product, not Russian.

Absolut phenomenon:

This ad was one of the first to be located on the magazines and newspapers, carefully located on two facing pages. The effect of it is absolutly (haha) awesome, I must say. And I bet you've seen something similar on almost every magazine.

Absolut cities: This is one of my favorite campaigns. The essence of it was to bring closer the American style and Absolut Vodka. It all started at California. Apparently, Absolut's sales were heating up there , and they decided they needed a campaign for L.A. The ad was such a success, the marketers of Absolut decided to make a series of campaigns, all related to cities...And of course, to whatever made these cities popular, or important. You can google it, if you're interested in this campaign.

Absolut cities: L.A., Manhattan, Chicago,San Francisco, New Orleans, D.C., Miami,Brooklyn, Hollywood, Boston, Louisville, Atlanta, St.Louis, Pittsburgh, Seattle, Nantucket.

Absolut European cities: Geneva,Athens, Venice,Berlin, Naples, Copenhagen,Paris,Brussels, Rome,Milan,Barcelona, Seville, Munich,Madrid, Amsterdam,Monte Carlo, Edinburgh, London, Lisbon,Vienna...

If you're interested in art,too...You might be interested in Absolut Art. This campaign started in 1985, and it consisted on hiring different artists in order to represent Absolut Vodka.My favourites "Absolute Warhol" by Andy Warhol. Then,there's "Absolut Impiglia","Absolute Tenneson" (this is rare, because ,generally, Absolut excluded people from their campaigns) by Joyce Tenneson. Then, there's Absolut Recycled and Absolut Rodrigue (with George Rodrigue's trademark blue dog).

Building life through Art!

Hello!
Welcome to my Blog! Since you're visiting it, you might as well know what you´ll be able to find in this site.

My intent is to bring new ways of looking at the world in which we have to live.Mostly, these new ways will try to loosen your imagination from an all-too conventional way of thinking. After all, if the world is changing, why not change along with it?

I will try to do so through ads, mainly. Why ads? Well, partly because their intention is to call upon your imagination, your sensitivity. Also, the way an ad is done depends on the way of thinking of the artist, and of course, of everyone else!

Have you ever wondered how it is possible that someone can break through our walls with a less-than-a-minute video? Or an image?

However, I shall not deepen into psychological topics. I will only focus on the artistical side of life, with an occasional comment to help you understand a punctual situation.

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These first pictures were made by the brand "Diesel" during 2007, in order to bring people to be concerned about Global Warming.

Of course, this was prior to Mr.Al Gore's "Inconvenient Scandal" of 2009.

In the first picture, we can see Mount Rushmore National Memorial (South Dakota) almost underwater.

The Great Wall (China).





















Paris (France) .

Anyhow, "Diesel" has always sought its way to a younger audience, as clearly seen throughout these pictures. If you want to keep looking at them, click here .